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Alcohol Review – Issue 121, February 26th 2026

February 26, 2026

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In this issue: Effective policy absent from cancer plan; Industry data shows no-los dwarfed; Ghana bans alcohol-stimulant mixers; South African taxes frozen; LGB+ at higher harm risk; Influencers influence, and more

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News

Cancer plan critique: Experts welcomed a re-commitment to alcohol health warning labels in a new cancer plan for England this week, but highlighted the absence of evidence-based policies. Instead the plan looks to the unproven merits of lo-no drinks. [Comment/share]

No-los dwarfed: A new alcohol industry forecast shows there is little chance of alcohol-free drinks reducing global alcohol consumption, which is an order of magnitude bigger with little evidence of erosion from alcohol-frees (see chart). [Comment/share]

Stimulant mixer ban: Ghana’s Food and Drugs Authority this week ordered the immediate removal of drinks containing a mix of alcohol and stimulants, like caffeine, ginseng and guarana from the Ghanaian market, citing growing public health concerns. [Comment/share]

Sachet clarification: Nigeria’s federal health ministry told the High Court that the National Agency for Food and Drug Administration and Control is fully empowered by law to enforce the ban on the production and sale of alcohol sachets. The statement follows a month of confusion and protest over the introduction of the long delayed ban. [Comment/share]

South African tax: South Africa’s Budget this week proposed increasing the tax in line with alcohol, meaning it is the same in real terms. The alcohol industry was relieved having feared there might be a genuine increase. [Comment/share] 

LGB+ risk: The risk of death directly attributable to alcohol among people identifying as lesbian, gay or bisexual was 1.8 times higher than among straight or heterosexual people, according to UK government statistics. [Comment/share]

Influencers influence: Exposure to alcohol-promoting social media content was associated with a desire to drink among young people, leading researchers to conclude “influencers may contribute to normalisation of alcohol consumption among young people”. [Comment/share] Another study found alcohol ads shape young people’s attitudes. [Comment/share]

Brands extended: Teenagers are unable to distinguish between non-alcoholic products and traditional alcoholic beverages when these are promoted through sports sponsorship, found a new study. [Comment/share]

Youth protection call: “Alcohol marketing ending up on under-18s’ screens via influencers and social media sponsorship is notably absent from the agenda,” said the Scottish Health Action on Alcohol Problems in response to the UK government’s plans to protect children online. [Comment/share]

Lobbying revealed: A new trove of documents revealed late last month showed how the alcohol industry aggressively campaigned for the UK government to drop alcohol marketing restrictions from its flagship health plan last year, as it did. [Comment/share]
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