WHO launches bid to quantify youth alcohol harm

The WHO’s EU-backed programme to reduce alcohol harm today launched an effort to quantify the burden alcohol places on young people to inform better alcohol policy.

“One-in-three injury deaths is attributable to alcohol and it is the leading cause of disability and premature death among young people in Europe,” said the WHO’s Catherine Paradis (pictured).

Attendees to the EUSEM 2025 emergency medicine conference in Vienna confirmed alcohol is a factor in many cases they see, with some saying it plays a part in well over half. 

The WHO’s Evidence into Action Alcohol Project (EVID-ACTION) now hopes to create a more robust evidence base about alcohol-related emergency cases among young people to help inform policy.

Canada changed its alcohol laws thanks to an effort to gather emergency department data following the death of a 14-year-old after drinking super-sized cans of alcopops in 2018.

EVID-ACTION invited up to five emergency departments to collect data from cases involving 12- to 24-year-olds next summer, potentially paving the way for larger scale data collection.

The initiative arose from the European Health Alliance on Alcohol, a recently-formed group of over 20 medical organisations which last month condemned EU labelling proposals. ■

Alcohol Review – Issue 116, September 18th 2025

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In this issue: Medics sound EU labelling alarm; Regulator distributes banned ads; Advertising works; US deaths doubled; US drinking at all-time low; UK pledges millions. And using some public health ideas help avoid internet overload.

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News

Medics sound alarm: Two recent EU labelling proposals risk decades of progress in reducing alcohol-related harm, warned the recently formed European Health Alliance on Alcohol. Belgium’s government also raised concerns earlier this month. Alcohol Review said the QR code proposal is a sham.

Regulator defends distributing banned ads: The UK’s advertising self-regulator is in favour of the distribution of alcohol ads it banned, Alcohol Review was told last month, after millions were exposed to a banned ad this week. The self-regulator then distributed more banned ads this month.

Advertising works: “Most evidence suggests that exposure [to alcohol marketing and advertising] is associated with increased intention to consume, consumption, and harmful consumption,” found a review from Public Health Scotland. A Polish NGO called for a complete ban on advertising it last month.

US deaths almost doubled since 1999: Alcohol-induced deaths in the US increased by 89% from 1999 to 2024, with the largest relative rise among females aged 25–34 which almost tripled.

US alcohol drinking at all-time low: Steep falls in alcohol drinking among women, Republicans and people at both the top and bottom ends of the economic spectrum reduced the percentage of alcohol drinkers in the US to its lowest point in 90 years, according to a Gallup poll.

UK pledges millions for research: The UK government said it will spend £10m ($14m) on addiction researchers through schemes from the Society for the Study of Addiction, National Institute for Health and Care Research and the Medical Research Council.

Feature

Using public health ideas to avoid internet overload
Alcohol Review’s editor applied some public health policies borrowed from alcohol to avoid internet overuse, with some success.

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Medics sound alarm on EU alcohol proposals

Two recent EU labelling proposals risk decades of progress in reducing alcohol-related harm, warned the European Health Alliance on Alcohol, formed in May to give a voice to 1.7m health professionals.

In June the Council of the European Union proposed allowing the term “low-alcohol” to be used for wines of up to 6% alcohol and allowing digital-only labelling for displaying health information and ingredients. 

Together the proposals “represent a dangerous precedent that blurs the line between public health and commercial interests. They risk undermining clinical guidance, weakening consumer protections, and increasing public confusion,” the alliance said. The Belgian government said it opposed the “low-alcohol” label last week.

Allowing “low-alcohol” labels would mislead consumers and create a false sense of safety, undermining cancer prevention efforts, the EHAA said. And allowing QR code digital labels would mean health information would reach precious few people.

The alliance said the solution is to label products which are 6% alcohol or below as “reduced alcohol” and to insist that on-package health and ingredients labelling should be mandatory. Fewer than one-in-a-thousand people scanned QR codes in pilots.

“There are few areas in public health where the evidence is as clear as it is with alcohol: the harms are well documented, the burden is enormous, the financial cost is unsustainable, and solutions exist. Prevention is not only possible—it is essential,” said Monica Tiberi of the European Society of Cardiology. ■