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Interview: Making alcohol okay again — rehabilitating alcohol after Prohibition

May 6, 2025 by philcain


The US alcohol industry restarted from ruins in 1933 after 14 years of Prohibition, with the shattered reputation of its product being its biggest challenge. Yet by the end of WW2 alcohol had regained respectability. Cultural historian Professor Lisa Jacobson explains how, drawing on her new book “Intoxicating Pleasures”. This era of dramatic transformation offers some valuable lessons for today.

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Copyright © 2025 · Phil Cain Impressum

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