alcohol

Tweaking Google, Facebook and Twitter’s ad settings can make it easier to change unwelcome habits. Here’s how.

Advertising reinforces products’ attractive associations, so making their consumption seem more desirable.

Google said last month it will make alcohol and gambling ad filtering easier, with a roll out already begun in the US.

But there are already steps we can take. All three big online ad networks already offer significant control.

• Google’s ad personalisation page allows users to turn off ads from individual companies, ads by category, and turn off ad personalisation entirely.
• Facebook’s equivalent (pictured) allows us to disable ads by company, by topic and stop it using other targeting criteria too. The three areas we can control are on the left.
• And Twitter has a similar page. This allows us to turn off personalised ads at the top level or untick whatever categories we wish to filter in the list of interests.

We can only reduce our exposure to ads we don’t want to see not eliminate it. We have no control over broadcast media or in-content promotion.

An event last year explored how alcohol promotions, in particular, find their way into media. ◼

Alcohol price controls should be among the steps used to reduce high alcohol consumption to prevent or delay two out of five dementia cases, says a new report from a Lancet commission.

The report also suggests “increased awareness of levels and risks of [alcohol] overconsumption” among 13 recommendations to reduce the risk or delay onset of dementia. A parallel study estimates £4bn ($5bn) annual savings in England.

“Healthy lifestyles that involve regular exercise, not smoking, cognitive activity in midlife… and avoiding excess alcohol can not only lower dementia risk but may also push back dementia onset,” said lead author Professor Gill Livingston of University College London.

“Overall, reduction of excessive alcohol or sustained light drinking is associated with a lower dementia risk than is excessive alcohol. A lack of clear evidence exists that not drinking alcohol increases the risk of dementia,” the report says.

Vision loss and high cholesterol were also added to 12 potentially modifiable risk factors identified in the previous iteration of the report in 2020. ■

The current wave of attention might make it seem like tackling alcohol harm is a new thing, but far from it. Movendi International has been working in the area for nigh-on 170 years, with a name change from IOGT last month the latest evolution. Its president Katarina Sperkova talks with me here about the organisation’s legacy, its values, policies and hopes for the future.

Key points:

• “We can see a boom in coming out as a person who has a problem with alcohol and being confident in talking about it.”  [1m47s]
• Reasons for the name-change: “There are very few members in the organisation that understand what a ‘good templar’ is. They have never been part of any order.” [4m15s]
• “IOGT [the name adopted in 2006] was difficult to explain. … People were asking what it is? We didn’t have any good answer. We really needed to move away from that name.” [4m57s]
• On the use of ritual and regalia. “I have never experienced it as a member and I have been active in the organisation since 1999.” [6m29s]
• The number of member organisations with such practices “I would count them on one hand” [6m51s]. The practices are important for them as part of a recovery process.
• On being an umbrella organisation: “We are not taking active steps in finding individual members.” [10m13s] It might assist in creating an organisation when one does not exist.
• The situation in the global south, “It reminds us very much of the situation in 1851 in the US [when Movendi began].” [13m43s]
• 14 out of the UN’s 17 sustainable development goals are “negatively impacted by alcohol harm”. [16m57s]
• Areas where it has a negative impact are: Poverty, gender-based violence and sexist advertising undermining gender equality, access to water.
• What does “alcohol prevention” mean in the organisation’s catchline? “What we are talking about is to reduce harm caused by alcohol, or prevent harm caused by alcohol. … It is definitely not a prohibitionist term.” [20m16s] 
• The phrase also includes recovery because people who recover “create alcohol-free space”, which influenced people around them. [21m54]
• “We do not interfere in people’s personal choices. What is important for us is what a society offers to people.” [22m50]
• Have we got another 170 years of this same story? “I have a very strong belief this is about to change. … I think it has already changed.” [25m17s]

With a responsibility-driven covid unlocking in the news it is worth reminding ourselves that we are truly terrible at driving well after drinking alcohol. We can learn a lot from this.

Our ability to abide by legal limits and social norms on the road falls apart after alcohol resulting in countless injuries and deaths. This is because driving well needs more than a heartfelt wish to act “responsibly”. It needs drivers who have the skills and brain functions available to do it.

To drive well we need the mechanical skills to operate the wheel and pedals in a timely fashion; we need real-time perception and processing of what we see, hear and feel; navigational memory; the ability to read the road and think ahead; and a sense of what other drivers are thinking and doing too.

All this lot, and more, needs to be woven together to create a flow of clear, well-timed decisions and coordinated movements to propel us safely on our way. Alcohol renders us incapable of it, hampering the brain in delivering it. Driving well and drinking are simply incompatible.

One simple model of alcohol inebriation likens its effect to that of shortsightedness, limiting our mental horizons in all directions. It makes us unable to see beyond a relatively small set of factors in our immediate surroundings and, to make it worse, we also find it hard to see this profound limitation.

Our performance in other areas is similarly undermined by more than a little alcohol. Do we make any great business or personal decisions after a few drinks? Seen any timeless drunk performances? Any examples are mostly luck. Since we do not face prosecution or death, we tend not to register the effect.

Driving is a limited metaphor, as is every metaphor. But it can be useful if we see the whole. metaphorical picture For a society of tolerably good drivers we need a system of laws, good enforcement, etiquette, safe cars and, most importantly, trained, fully-functioning drivers at the wheel, which means they are sober.

Ignoring any link in the chain of factors allowing us to be good citizens on the road is itself irresponsible. Minimising mistakes from alcohol inebriation has to be part of any covid unlocking. And it we can also use it ourselves to eliminate many other avoidable errors. Searching for a parallel? Take a look at the roads. ■

The discussion over parliamentary groups is important to tackling alcohol harm, with some promoting alcohol interests while another looks to curb alcohol harm. They are not mutually exclusive.

The chair of a group of UK parliamentarians focused on reducing alcohol harm is also co-chair of another recently revealed to have taken money from an alcohol-industry-linked group.

Christian Wakeford, who switched from the Conservatives to Labour in January, is chair of the Alcohol Harm All-Party Parliamentary Group (APPG), supported by charity Alcohol Change for a figure of £3,000.

But Wakeford is also co-chair of the alcohol-industry supported group on the Night Time Economy, which has the mission, “To recognise the cultural and economic importance of nightlife to the UK.” 

Records show this APPG received £7,500 or more from the Night Time Industries Association (NTIA), which campaigns to #SaveNightlife for pubs, clubs and alcohol companies including Pernod Ricard and Jägermeister.

Wakefield and Alcohol Change were both contacted for comment on the issues raised by this story, but had yet to respond at the time of publication. Any replies will be added accordingly.

Just over half the £25m put into all-parliamentary bodies since 2018 was from the private sector, says research from the Guardian newspaper, a sum which critics say gives them undue sway in politics.

Journalists and members of the public are, arguably, encouraged to confuse reports written and published by commercial interests with one which has had politically balanced parliamentary oversight.

The smallprint of a 46-page NTIA report on the impact of covid-19 last year was billed, “An inquiry by the All-Party Parliamentary Group for the Night Time Economy,” and bears the parliamentary portcullis logo. 

But, in a small footnote, it adds, “This is not an official publication of the House of Commons or the House of Lords. It has not been approved by either House or its committees.”

The disproportionate role of commercial interests in establishing and being the real power behind All-Party Parliamentary Groups has wider implications for alcohol harm too.

There APPGs for beer, recipient of £30,000 from beer business; scotch, set up by the Scotch Whisky Association; and wine and spirits, the brainchild of the Wine and Spirits Trade Association.

The wine and spirits APPG produced a report last week on the “unworkability” of the government’s tax proposals. Some of its contentions were inaccurate but still gained uncritical media attention. ■