alcohol

Alcohol share prices in the US are far stronger than before the covid-19 slump struck with the US Alcoholic Beverages/Drinks Index up a fifth over the full year, having almost halved in February (see chart).

A share price rise needn’t necessarily indicate an expectation of higher profits or revenue. It could be a “flight to safety”, where people make more reliable bets in crises, which is why gold prices go up.

Interpreting share movements is a matter of speculation. This interpretation would indicate the US financial market expects alcohol to fair relatively well and is willing to bank on it. ■

The heaviest drinking households bought 17 times more alcohol than the lightest drinking ones at the start of the covid pandemic, a study says, helping to explain record high levels of alcohol-induced death.

The polarisation of alcohol consumption found between the top and bottom fifth of households in the UK is likely one reason why there was a 19% rise in alcohol-specific deaths in 2020, reaching the highest level for 20 years.

The US saw an even bigger alcohol-induced death surge in 2020 Alcohol Review revealed last month (see chart). The CDC has since confirmed the 26% rise that year and now also estimates a similarly high level for last year.

The increase in US deaths has so far attracted scant public attention or research. But it is likely the lifestyle changes and stress of the covid crisis saw heavier drinkers in both sides of the Atlantic increase their intake to deadly levels, just as this research suggests they did in the opening phase of the covid crisis in the UK.

Late last year around 30% more people in England said they drank more than the official low risk guidelines of 14 units (140ml) a week compared to before the covid crisis, said a Office for Health Improvement and Disparities survey.

“It is also likely that reduced access to care and treatment during covid contributed to an increase in alcohol-related deaths,” said lead author Professor Peter Anderson of Newcastle University when asked if other factors played a part in the UK. 

Households in the more socially disadvantaged locations of northern England bought more alcohol. The pattern in Scotland and Wales was “less pronounced”, possibly because they have minimum alcohol pricing policies, the study says. 

 “This suggests that a focus on policies to reduce high levels of drinking are even more important in extraordinary times, such as those we’ve seen since March 2020,” said Professor Anderson from Newcastle University.

“By failing to implement minimum unit pricing as part of its plans for public health, England is now falling further behind the rest of the UK in the race to tackle alcohol harm,” said Professor Sir Ian Gilmore of the Alcohol Health Alliance.

The research is a joint project between Newcastle University and the National Institute for Health Research (NIHR) Applied Research Collaboration (ARC) North East and North Cumbria. 

The study used retail data from Kantar WorldPanel for 30,000 UK homes for six years to 2020. ■

Tweaking Google, Facebook and Twitter’s ad settings can make it easier to change unwelcome habits. Here’s how.

Advertising reinforces products’ attractive associations, so making their consumption seem more desirable.

Google said last month it will make alcohol and gambling ad filtering easier, with a roll out already begun in the US.

But there are already steps we can take. All three big online ad networks already offer significant control.

• Google’s ad personalisation page allows users to turn off ads from individual companies, ads by category, and turn off ad personalisation entirely.
• Facebook’s equivalent (pictured) allows us to disable ads by company, by topic and stop it using other targeting criteria too. The three areas we can control are on the left.
• And Twitter has a similar page. This allows us to turn off personalised ads at the top level or untick whatever categories we wish to filter in the list of interests.

We can only reduce our exposure to ads we don’t want to see not eliminate it. We have no control over broadcast media or in-content promotion.

An event last year explored how alcohol promotions, in particular, find their way into media. ◼