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philcain

QR codes are a sham

January 10, 2024

Only a tiny fraction of us scan QR codes, making them the perfect way to conceal information while also, technically, providing it. Consumers have a right to be told alcohol’s health effects directly on the label in plain language. ■

Drink less alcohol, make fewer mistakes

January 10, 2024

Alcohol impairs a wide range of brain functions, making a wide range of mistakes more likely, with consequences ranging from the minor to the life-changing. Drinking less alcohol means fewer mistakes. ■

Alcohol Review – issue 95, September 29th 2023

January 10, 2024

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In this issue: Australian alcohol deaths accelerate; Scotland plans minimum price adjustment; UK labelling relaxation; US costs to climb; TV shots off target; Dutch wariness rises

Australian alcohol deaths up 30% since pandemic

The number of alcohol-induced deaths in Australia increased to around 30% above pre-pandemic levels in 2022. They rose 11% year on year, on top of a 7% rise in 2021 and around 8% in 2020.

They are at their highest level for over a decade, a pattern seen in other anglophone countries, which are among the most scrupulous in reporting figures.

“It is absolutely devastating to see the ways that alcoholic products cause so much harm to so many families and communities across Australia. Every person that dies because of alcohol is a life cut tragically short…,” said Caterina Giorgi of alcohol harm NGO FARE Australia.

America’s alcohol death rates were up 31% on pre-pandemic levels in 2022, falling back from 38% above in 2021. Canada’s alcohol deaths were up a fifth during the pandemic, as were the UK’s. Comment/sources

Scotland plans minimum price adjustment

The Scottish Government published plans to increase the minimum unit price of alcohol from 50p to 65p to catch up with inflation since its introduction in 2018.

A study released in parallel said an increase to 60p would reduce the number of harmful drinkers by well over 26,000, while removing the minimum price would increase their number by about the same.

The industry response has so far been muted, focussing on the fact the increase would mean the price of some budget drinks goes up. Comment/sources

UK labelling relaxation

Drinks containing up to 0.5% alcohol could be labelled as “alcohol free” in the UK, as in Australia, Germany, New Zealand and the US. Some wonder if the rule may also allow them to be used to bypass alcohol advertising rules as 0.0 brews now do. Comment/sources

US costs to climb

The annual cost of alcoholic liver disease is expected to more than double to $66bn in the US by 2040. It is projected to cost a total $880bn between now and 2040, $355bn in direct healthcare-related costs, and $525bn in lost labour and economic consumption. Comment/sources

Shots off target

Broadcasters providing coverage of sporting events should avoid ‘problematic’ shots of fans drinking alcohol, a team of researchers said Thursday. The study’s observations were based on watching the Women’s World Cup. Comment/source 

Dutch wariness rises

Some 40% of the 10- 17-year-old in the Netherlands said alcohol was unhealthy, compared with 27% of adults. Those saying alcohol drinking was fun rose from 13% among 10-11-year-olds to over half of those aged 16 and 17. Comment/sources

US insurance denial down

18 US states still have laws allowing companies to deny insurance payments for treatment to people inebriated with alcohol when they were injured, down from 37 in 2004. The number of states explicitly banning the practice increased from three to 15. Comment/sources

The personal story conundrum

January 10, 2024

As someone writing about alcohol I am often asked to tell my own story. I find it very difficult to know how to respond.

It is not that I don’t have one. I do. I even wrote it down once. But it is never the right moment to tell it.

Lived experiences make a huge contribution to the discussion around alcohol, giving us the insider perspectives we need.

The openness of Labour MPs Jonathan Ashcroft, Liam Byrne and Caroline Flint has had an enormous positive impact.

At the same time adding one’s own tale into the mix can, in some circumstances, have significant drawbacks.

Not being the story
Journalists of all kinds typically avoid talking about themselves because it obscures the broader stories they try to tell.

We would hardly tolerate a political journalist book-ending each piece with an update on which way they were leaning.

Like them, I typically cover stories involving many thousands of other people, not just me. I am just a tiny drop in this ocean.

Alcohol is odd too. There is no perfect amount of personal experience of it that make us more credible when talking about it.

Too much and some will think we are probably shaped by it. Too little and they will wonder if we can possibly know the subject.

Suffice it to say, I hope, I am somewhere in the middle, like most people, neither unaffected nor the most affected.

Researching my book shed new light my experiences, making me see them afresh, and of myself as part of a vast continuum.

This motivates me to listen to other people, and try to explore the research with imagination, empathy and critical thought.

Striking a balance
Hearing stories and ideas beyond our own experiences is a vital part in assembling the jigsaw puzzle of alcohol understanding.

That said, we can also often have good reason to keep our own experiences to ourselves. And we have every right to.

We all share things in some circumstances and not others, and the same is true here. It is up to us.

It was a decision I agonised over. While I could see some positives, I could also see downsides. Would it add or subtract value?

I concluded that telling my own story comes second to uncovering and telling stories beyond myself.

Journalists are by no means the only ones with circumstances not always wholly suited to telling their own stories.

So, if there is a story I would tell about my own alcohol experience in the hope it helps others, it is this one. ■

Enhance your alcohol intuition

January 10, 2024

Remoulding our intuitions about alcohol can deliver an enriched experience requiring less effort.

Over time we can shape our unconscious as well conscious thoughts, allowing us to start to align our intuitive ideas about alcohol with scientifically establish facts.

Replacing our existing intuitions about alcohol with more reliable ones can be incredibly rewarding, allowing us to make good decisions quickly with little effort.

The intuitive responses do not necessarily come easily and, in the case of alcohol, as in other areas, can require perseverance, creativity and a wider rethink to cement them in place.

Brain training
We typically only really learn to walk, talk, eat and interact as a standard elements of our growing up curriculum. Beyond that what we learning is less uniform.

It is only thanks to years of practice and the efforts of our parents and wider society that most of us can draw, read, write and drive a car with ease. It is all down to training.

In the right circumstances we can acquire intuitive knowledge of obscure things too, like magnetic fields, like fluid mechanics, Russian irregular verbs, mitochondria, plastering or plumbing.

After years of consistent practice we all tend to become effortless performers in something that is likely to be marvelled at by people who have not had such immersion.

Similar learning process can also enable us to acquire softer skills like social skills, public speaking, or even correcting our posture.

Liquid learning
We learn about things we ingest too, like food and drink, medicines and psychoactives, with alcohol the most common and potent.

Most of us learn about alcohol much as we do riding a bike, with almost no theory and a lot of trial and error.

The fatal flaw is that hearsay and our own perceptions cannot be relied on when trying to form an understanding of a psychoactive.

Drinking alcohol leaves the overwhelming impression it eases stress, trauma, sleep and social awkwardness, but really makes them worse.

Vast advertising budgets and our need to fit in make our false first-hand impressions the easiest takeaways.

This means we can often live for years with very strong but very inaccurate intuitions about alcohol which backfire on us.

Reshaping our intuition
The good news is, however, that intuitions around alcohol are learned and can be remoulded to conform to reality.

A solid base of scientific research can be used to reshape them, allowing us to see where alcohol’s immediate impressions are misleading.

We can change our lifestyles and start gathering new impressions, so forming new intuitions, perhaps by having days and months off.

Like all learning remoulding our alcohol intuition comes most easily when seen as creative process with rewards along the way and payoffs.

There are many such payoffs: avoiding mishaps and illness, lower costs, and improved relationships, memories, mood, cognition and resilience.

Remoulding our intuition can enrich our ideas, shedding inspiring new light on psychology, relationships, lifestyle, philosophy and social goals.

Why would we not attempt to enrich our lives in this way? ■

Compounding unfairness

January 10, 2024

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