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UPDATE: Men’s wellbeing charity defends controversial alcohol partnership

January 10, 2024

Updated 28.8.2024 to include response from Men’s Sheds.

The UK Men’s Sheds Association acknowledged concerns from health experts and shed users about its partnership with alcohol giant Diageo, while highlighting the benefits of the controversial deal.

“It is genuinely a response to harmful drinking especially in the 50-70 age group,” Men’s Shed chief executive Charlie Bethel told Alcohol Review. The 18-month pilot of the DrinkIQ-branded co-created product will allow the charity to assess its impact. One shed which closed now meets at a Wetherspoons, Bethel noted.

Bethel said some shed users have objected to the deal, but he said it is comparable to other charities taking money from National Lottery scratch cards. He said he could not speak for Diageo’s motives, but noted the success of its alcohol free beers. There is currently no evidence alcohol-free beer cuts harm.

“It’s prob too late but worth having a read of the evidence on partnerships with harmful product industries They don’t have men’s health–or women’s, for that matter–as a strategic aim,” said Greg Fell, President of the The Association Of Directors of Public Health (UK), on X at the time of the announcement in late July.

“There are other places to get your information about alcohol harm to help with recovery, addiction and mental health regarding alcohol than those that make it profit from it,” commented alcohol harm reduction campaigner Mick Unwin.

“This is a very unfortunate move by UK Men’s Sheds,” said Sheila Gilheany head of Alcohol Action Ireland, echoing the similar concerns about the expertise an alcohol company might have in offering information on alcohol harm.

“Very sad to see this corporate capture of Men’s Sheds,” said another commenter who sits on the board of a harm reduction charity. ■

Enhance your alcohol intuition

January 10, 2024

Remoulding our intuitions about alcohol can deliver an enriched experience requiring less effort.

Over time we can shape our unconscious as well conscious thoughts, allowing us to start to align our intuitive ideas about alcohol with scientifically establish facts.

Replacing our existing intuitions about alcohol with more reliable ones can be incredibly rewarding, allowing us to make good decisions quickly with little effort.

The intuitive responses do not necessarily come easily and, in the case of alcohol, as in other areas, can require perseverance, creativity and a wider rethink to cement them in place.

Brain training
We typically only really learn to walk, talk, eat and interact as a standard elements of our growing up curriculum. Beyond that what we learning is less uniform.

It is only thanks to years of practice and the efforts of our parents and wider society that most of us can draw, read, write and drive a car with ease. It is all down to training.

In the right circumstances we can acquire intuitive knowledge of obscure things too, like magnetic fields, like fluid mechanics, Russian irregular verbs, mitochondria, plastering or plumbing.

After years of consistent practice we all tend to become effortless performers in something that is likely to be marvelled at by people who have not had such immersion.

Similar learning process can also enable us to acquire softer skills like social skills, public speaking, or even correcting our posture.

Liquid learning
We learn about things we ingest too, like food and drink, medicines and psychoactives, with alcohol the most common and potent.

Most of us learn about alcohol much as we do riding a bike, with almost no theory and a lot of trial and error.

The fatal flaw is that hearsay and our own perceptions cannot be relied on when trying to form an understanding of a psychoactive.

Drinking alcohol leaves the overwhelming impression it eases stress, trauma, sleep and social awkwardness, but really makes them worse.

Vast advertising budgets and our need to fit in make our false first-hand impressions the easiest takeaways.

This means we can often live for years with very strong but very inaccurate intuitions about alcohol which backfire on us.

Reshaping our intuition
The good news is, however, that intuitions around alcohol are learned and can be remoulded to conform to reality.

A solid base of scientific research can be used to reshape them, allowing us to see where alcohol’s immediate impressions are misleading.

We can change our lifestyles and start gathering new impressions, so forming new intuitions, perhaps by having days and months off.

Like all learning remoulding our alcohol intuition comes most easily when seen as creative process with rewards along the way and payoffs.

There are many such payoffs: avoiding mishaps and illness, lower costs, and improved relationships, memories, mood, cognition and resilience.

Remoulding our intuition can enrich our ideas, shedding inspiring new light on psychology, relationships, lifestyle, philosophy and social goals.

Why would we not attempt to enrich our lives in this way? ■

Minimal drinking helps prepare for covid-19

January 10, 2024

Rejigging our alcohol consumption can help adapt to our current situation and prepare for the challenges ahead.

The easing of lockdowns is not the end or the beginning of the end. It is just, perhaps, the end of the beginning. 

The UK still faces the deepest depression for perhaps 300 years, according to the Bank of England.

The political futures currently proposed by the UK and elsewhere are far from certain to improve the outlook.

We can only respond to world events such as these as best we can, trying to minimise damage and hasten recovery.

We need to brace for lower income, unemployment, curtailed freedoms and thousands of premature deaths.

One way to be ready as we can be for hard times is to adopt healthy, cost-saving choices early, including low-risk drinking.

This simple suggestion is strongly advocated by the WHO, though precious few governments have given it airtime.

Alcohol use weakens our immune system and judgement, and our capacity to cope with emotional challenges.

We can use the tranquility many of us now have in abundance to do this. There may be other times for it, but not better ones.

We are now free of one enormous challenge faced by people trying to cut down drinking: social pressure.

The UK’s low-risk consistently drinking under 14 UK units (140ml) a week of alcohol is a reasonable target. 

Achieving this can help improve our better mental and physical health while slashing costs ahead of a downturn.

We can get help from our GP and from a wide range of organisations set up to support and assist.

Good news is set to be short supply. But, in its absence, we can at least celebrate and take the chance to act on good ideas. ■

Go figure: Alcohol jobs versus dependence

January 10, 2024

There are maybe 770,000 part-time and full-time jobs connected with alcohol business in the UK, according to an IAS estimate. And there are about 638.000 people who are alcohol dependent, meaning they experience side effects when not inebriated. ■

Lancet experts recommend alcohol price controls to combat dementia

January 10, 2024

Alcohol price controls should be among the steps used to reduce high alcohol consumption to prevent or delay two out of five dementia cases, says a new report from a Lancet commission.

The report also suggests “increased awareness of levels and risks of [alcohol] overconsumption” among 13 recommendations to reduce the risk or delay onset of dementia. A parallel study estimates £4bn ($5bn) annual savings in England.

“Healthy lifestyles that involve regular exercise, not smoking, cognitive activity in midlife… and avoiding excess alcohol can not only lower dementia risk but may also push back dementia onset,” said lead author Professor Gill Livingston of University College London.

“Overall, reduction of excessive alcohol or sustained light drinking is associated with a lower dementia risk than is excessive alcohol. A lack of clear evidence exists that not drinking alcohol increases the risk of dementia,” the report says.

Vision loss and high cholesterol were also added to 12 potentially modifiable risk factors identified in the previous iteration of the report in 2020. ■

The personal story conundrum

January 10, 2024

As someone writing about alcohol I am often asked to tell my own story. I find it very difficult to know how to respond.

It is not that I don’t have one. I do. I even wrote it down once. But it is never the right moment to tell it.

Lived experiences make a huge contribution to the discussion around alcohol, giving us the insider perspectives we need.

The openness of Labour MPs Jonathan Ashcroft, Liam Byrne and Caroline Flint has had an enormous positive impact.

At the same time adding one’s own tale into the mix can, in some circumstances, have significant drawbacks.

Not being the story
Journalists of all kinds typically avoid talking about themselves because it obscures the broader stories they try to tell.

We would hardly tolerate a political journalist book-ending each piece with an update on which way they were leaning.

Like them, I typically cover stories involving many thousands of other people, not just me. I am just a tiny drop in this ocean.

Alcohol is odd too. There is no perfect amount of personal experience of it that make us more credible when talking about it.

Too much and some will think we are probably shaped by it. Too little and they will wonder if we can possibly know the subject.

Suffice it to say, I hope, I am somewhere in the middle, like most people, neither unaffected nor the most affected.

Researching my book shed new light my experiences, making me see them afresh, and of myself as part of a vast continuum.

This motivates me to listen to other people, and try to explore the research with imagination, empathy and critical thought.

Striking a balance
Hearing stories and ideas beyond our own experiences is a vital part in assembling the jigsaw puzzle of alcohol understanding.

That said, we can also often have good reason to keep our own experiences to ourselves. And we have every right to.

We all share things in some circumstances and not others, and the same is true here. It is up to us.

It was a decision I agonised over. While I could see some positives, I could also see downsides. Would it add or subtract value?

I concluded that telling my own story comes second to uncovering and telling stories beyond myself.

Journalists are by no means the only ones with circumstances not always wholly suited to telling their own stories.

So, if there is a story I would tell about my own alcohol experience in the hope it helps others, it is this one. ■

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