• Skip to main content
  • Skip to primary sidebar

Alcohol Review

Alcohol understanding for all

  • Highlights
  • Events
    • AR2026
    • AR2025
    • Next year’s event
    • Earlier events
  • Register
  • About
    • Organisers
    • Contact
  • Log In

story

Enhance anything by never pushing

January 10, 2024

Western culture makes a fetish of strenuous effort. Put in lots of effort, we are told, and we can reliably expect cracking results. I, like a lot of people, was brought up to believe it. Media reinforce the idea. But it is not true.

Many of us often work extremely hard and get very limited results in return. What we invariably get, however, is fatigue. Over the long term we often get chronic fatigue. We also increase our chances of injury and becoming jaded.

We also boost the chances we crave relief from the pain and strain we have induced. Enthusiastic efforts to improve our health can lead us to look for relief using alcohol or in other counterproductive ways.

I was brought up to be a firm believer in the try hard ethos. Whether it was memorising irregular foreign verbs or running round a playing field until we puked. It was all quite unpleasant, but rest assured the pain would have a pay off.

There is something to be said for seeing where our limits are and experiencing what happens when we reach them. It is instructive, but constantly pushing our gauges into the red is a flawed long-term strategy.

Real achievements typically emerge from steady, sustainable and enjoyable effort. Bodies strengthen, but they take time. Books, academic papers and brick walls take shape, but not thanks to an afternoon of frantic exertion.

Willing ourselves to regularly hit our pain thresholds can induce endorphins that soothe strain and stress. But over the long term this can backfire when we no longer want to endure discomfort simply for a painkilling payoff.

My own experience was that I became tired of the satisfaction and reward of enduring things as an end in itself. Eventually I found what Chinese philosophy calls wu wei, a slippery idea one might say means “never pushing”.

The idea is to never strain oneself. One should look at ways to sail rather than row to a destination. Rather than giving oneself a pat on the back for labouring, one should focus on technique, reducing effort and enhancing enjoyment.

It is an approach that can be well embodied in some tai chi classes. If you feel any pain or strain you are told to stop moving quite so much. The lesson for an inveterate try-harder is stop trying so hard, progress will come anyway.

I did no more than the tai chi basics, but “never pushing” works with anything. I swam this way for three years. I was never injured, tired or stressed and was able to enjoy every minute. I emerged far stronger and with technique improved. 

The ultra low intensity meant there was no pain or discomfort during or after. This meant there was not the slightest temptation to self-medicate with alcohol or anything else. Swimming itself became a longed-for stress relief.

Making never pushing and enjoyment the key parameters of success make activities themselves the rewarding relaxation it should be.  Well-being not effort is the most reliable basis for progress. ■

The great pyramid illusion

January 10, 2024

The “great pyramid illusion” is a classic illustration of a stunning optical phenomenon where even very large solid objects and symbols are rendered completely invisible when positioned next to the characters “0.0”. Explore this effect and more with Alcohol Review. ■

England’s absurd beer ad brings home need for regulation

January 10, 2024

The wisdom of making Euro 2024 a beer marketing bonanza should surely be questioned when alcohol deaths are still 30% above pre-pandemic levels in the UK and elsewhere.

Imagine a national football hero wreathed in heavenly light, carrying a holy relic to bless long ranks of beer cans as they emerge from a production line. “Bring it home!” our hero commands as the cans wheel past in obedient legions. 

The message is clear for anybody witnessing this unlikely tableau. Any true admirer of this man and supporter of the national team with which he played must procure some of these magical cans and imbibe their contents.

It is satire gone too far, surely? It would require a world in which quasi-religious imagery was used to manipulate people into consuming a health-harming psychoactive product while watching sportspeople in their prime.

Well, absurd yes, but it is 2024 when the bedrock of satire is what underpins reality. This is the storyline of the all-too-real Budweiser ad for Euro 2024 featuring Geoff Hurst, sole survivor of England’s 1966 World Cup winning team.

England may not get far in the tournament, but they can come home safe in the knowledge they are forever a team with one of the most ludicrous alcohol ads of 2024, bending England’s national football folklore into a commercial goal.

https://www.youtube.com/watch?v=fZf5KtPWaJ0
Budweiser’s quasi-religious beer ad

Sports watching is an alcohol marketing dream. The phases of boredom, anxiety, depression, frustration, sociability and euphoria it induces are all powerful cues for alcohol drinking. It may even help train us to feel we need alcohol to cope with emotions at other times.

Not walking alone
This is, of course, not the only alcohol ad doing the rounds during Euro 2023. TV viewers young and old are continually persuaded in any number of cunning ways to believe a few beers are an essential accessory to proper football viewing.

The alcohol industry boilerplate counter-message “drinking responsibly” does not stop the constant association building. And the example set by “real fans” at the matches does not help either, with some so assured of beer’s pivotal role in the football story they launch half-full beer cups at the players.

Euro 2024 is a beer industry bonanza, like all football tournaments. Advertising is a way of capitalising on the enormous buzz of activity around it, fuelling demand from existing beer drinkers and imprinting on new potential customers, like children and young people.

The idea alcohol companies might now or ever curtail their ads voluntarily is laughable. Alcohol companies are obliged to do what is allowed to enrich shareholders. The only way to curb a vector of incentivised harm is to have effective ad regulations. These are currently absent in most countries.

And ad regulation needs to cover alcohol-free brews which share their brand with an alcoholic beer. These are widely used to crowbar alcohol brands into sports coverage, like the upcoming Olympics. The subterfuge is obvious given the tiny share of alcohol-free sales.

Individual approach
No one of us is able to make these legal changes, which will take time. So all we can do in the meantime is protect ourselves and those around us as best we can. 

One way is to avoid being in alcohol soaked environments including our homes. Alcohol is simply not an essential part of playing sport, nor an essential part of watching it either. Alcohol, of course, played no part in Geoff Hurst’s hat trick of goals in 1966. There would have been no beer ads for TV viewers and lager would have been, perhaps, 1% of the beer market.

We might remind ourselves that one of the greatest players of the same era, Sir Stanley Matthews (pictured), didn’t drink. Meanwhile a crop of football stars including France’s Kylian Mbappé oppose alcohol promotions. Opting out is not easy and not currently possible if someone does not offer a religious reason, even though there are plenty of secular reasons.

We might also remind ourselves that alcohol blighted the lives of many of the best football players, like Diego Maradona, George Best and Paul Gascoigne, to name just three known to this very occasional football viewer. Did people watching the 1966 England match need beer to appreciate it. Would that not have dulled the experience rather than enhance it. 

We might also imagine that avoiding alcohol when watching football might be positive training for us. We can use it as a way to learn to ride a roller coaster of emotions without turning to alcohol to cope. Or we can at least see it as a way of reducing the risk of developing this common problem. 

And finally, perhaps, we might ask ourselves something: If we are unable to enjoy watching football without consuming alcohol then maybe we do not like the game? ■ 
Find this story on X
Find this story on LinkedIn
Want to see more? Join the supporters

The personal story conundrum

January 10, 2024

As someone writing about alcohol I am often asked to tell my own story. I find it very difficult to know how to respond.

It is not that I don’t have one. I do. I even wrote it down once. But it is never the right moment to tell it.

Lived experiences make a huge contribution to the discussion around alcohol, giving us the insider perspectives we need.

The openness of Labour MPs Jonathan Ashcroft, Liam Byrne and Caroline Flint has had an enormous positive impact.

At the same time adding one’s own tale into the mix can, in some circumstances, have significant drawbacks.

Not being the story
Journalists of all kinds typically avoid talking about themselves because it obscures the broader stories they try to tell.

We would hardly tolerate a political journalist book-ending each piece with an update on which way they were leaning.

Like them, I typically cover stories involving many thousands of other people, not just me. I am just a tiny drop in this ocean.

Alcohol is odd too. There is no perfect amount of personal experience of it that make us more credible when talking about it.

Too much and some will think we are probably shaped by it. Too little and they will wonder if we can possibly know the subject.

Suffice it to say, I hope, I am somewhere in the middle, like most people, neither unaffected nor the most affected.

Researching my book shed new light my experiences, making me see them afresh, and of myself as part of a vast continuum.

This motivates me to listen to other people, and try to explore the research with imagination, empathy and critical thought.

Striking a balance
Hearing stories and ideas beyond our own experiences is a vital part in assembling the jigsaw puzzle of alcohol understanding.

That said, we can also often have good reason to keep our own experiences to ourselves. And we have every right to.

We all share things in some circumstances and not others, and the same is true here. It is up to us.

It was a decision I agonised over. While I could see some positives, I could also see downsides. Would it add or subtract value?

I concluded that telling my own story comes second to uncovering and telling stories beyond myself.

Journalists are by no means the only ones with circumstances not always wholly suited to telling their own stories.

So, if there is a story I would tell about my own alcohol experience in the hope it helps others, it is this one. ■

Alcohol and beyond with Alison Canavan

January 10, 2024

Supermodel, wellness guru and single mum Alison Canavan shares how her problematic relationship with alcohol intertwined with stellar international success and her longstanding Buddhist practice. She shares what she learned and what she has carried into her new alcohol-free life in LA. ■

Go figure: Alcohol jobs versus dependence

January 10, 2024

There are maybe 770,000 part-time and full-time jobs connected with alcohol business in the UK, according to an IAS estimate. And there are about 638.000 people who are alcohol dependent, meaning they experience side effects when not inebriated. ■

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 14
  • Page 15
  • Page 16
  • Page 17
  • Page 18
  • Interim pages omitted …
  • Page 45
  • Go to Next Page »

Primary Sidebar

  • Bluesky
  • Instagram
  • LinkedIn
  • Twitter
  • WhatsApp

Copyright © 2026 · Phil Cain Impressum

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}

Loading Comments...